Procter & Gamble Has Identified a Group of Consumers in Europe

question 39

Multiple Choice

Procter & Gamble has identified a group of consumers in Europe who are willing to pay premium prices for pet food that will improve the health of their pets.This is an example of ________ segmentation.

• A)demographic
• B)psychographic
• C)ethnic
• D)behavioral
• E)benefit

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Definitions:

Conditional Formatter

A feature in data management and visualization tools that changes the appearance of data based on certain conditions or criteria to highlight or distinguish important information.

Format Painter

A tool in many software applications that allows you to copy formatting from one object or text selection and apply it to another.

Shape Effects

Visual effects that can be applied to shapes in graphic design and presentation software to enhance their appearance.

Print Preview

Feature in software applications that allows users to view a document or image as it would appear in printed format before actual printing.