After Segmenting Potential Markets in Terms of a Single Demographic

question 84

Multiple Choice

After segmenting potential markets in terms of a single demographic variable,"income," a company can reach the most affluent market by targeting fewer than ________ nations.

• A)10
• B)15
• C)20
• D)25
• E)30

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Definitions:

Situational Influences

External factors that can impact an individual's behavior and decision-making process, including the environment and others' behaviors.

Cognitive Dissonance

The emotional tension that arises in someone when they have two or more opposing beliefs, ideas, or values at the same moment.

Role Playing

A method or activity in which individuals assume roles and act them out in a scenario, often used for training, therapy, or entertainment.

Dispositional Influences

Factors related to an individual's inherent traits, personality, or temperament that affect their behaviors and attitudes.