Sometimes It Is Preferable to Market to a Particular Age

question 35

True/False

Sometimes it is preferable to market to a particular age group rather than a mind-set;in such an instance,psychographic studies can help marketers arrive at a deeper understanding of consumer behavior than is possible with traditional segmentation variables.

---

Definitions:

Implicit Memories

Memories that are acquired and retrieved unconsciously, influencing behaviors and knowledge without deliberate recollection.

Explicit Memories

Memories that one can intentionally remember, like specific details and happenings.

Nondeclarative

A type of long-term memory that stores skills, habits, and learned responses, it operates unconsciously and manifests through performance rather than conscious recollection.

Long-Term Memory

The capacity for holding, storing, and retrieving information over prolonged periods, often encompassing a lifetime.