Basic Criteria That Marketers Should Keep in Mind While Assessing

question 67

Multiple Choice

Basic criteria that marketers should keep in mind while assessing opportunities in global markets include all of the following except:

• A)current size of the market segment.
• B)anticipated growth potential of the market.
• C)compatibility with company's overall objectives.
• D)competition in the market.
• E)securing first-mover advantage.

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Definitions:

Fine

Fine refers to a monetary penalty imposed as punishment for an offense or violation, often used by governments or regulatory bodies to enforce laws and regulations.

Industry Demand

The total demand for products or services within a particular industry or sector.

Equilibrium Price

The price at which the quantity of a good or service demanded by consumers equals the quantity supplied by producers, leading to a state of market balance.

Number of Firms

It refers to the total count of enterprises operating within a certain market or industry.