When a Marketer Understands That a Product Satisfies a Buyer's

question 73

Multiple Choice

When a marketer understands that a product satisfies a buyer's rational criteria while also evoking an emotional response,the marketer should:

• A)only target consumers in high-income countries.
• B)utilize a multi-tiered targeting strategy rather than a concentrated strategy.
• C)commission psychographic segmentation studies to augment demographic data.
• D)create advertising that reflects a bipolar,high-tech and high-touch approach.
• E)follow normal targeting strategy.

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Definitions:

Piaget

Refers to Jean Piaget, a Swiss psychologist known for his pioneering work in the study of child development and his theory of cognitive development.

Vygotsky

A Russian psychologist known for his work on cognitive development, particularly his theory on the social development of children and the importance of cultural and interpersonal interactions.

Private Speech

Self-directed speech that allows individuals to guide their own actions and thoughts, often observed in children.

Egocentric

A cognitive perspective where an individual has difficulty understanding or assuming any perspective other than their own.