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From a Marketing Point of View,the Hispanic American Segments Represent

question 81

Essay

From a marketing point of view,the Hispanic American segments represent a great opportunity.Realizing the importance,give an example of a company which is planning to target this group?


Definitions:

Attitude

Attitude refers to a settled way of thinking or feeling about someone or something, typically reflected in a person's behavior or expressed opinions.

Americans

Residents or citizens of the United States, often characterized by a diverse cultural heritage and a wide range of beliefs and practices.

Internal Locus Of Control

Occurs in people who feel they are in control of the events in their own lives.

Attitude

A psychological construct that embodies an individual's positive or negative evaluations, feelings, and tendencies towards an object or idea.

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