A)Coskun Samli Had Developed a Useful Approach to Global Market

question 47

Multiple Choice

A) Coskun Samli had developed a useful approach to global market segmentation that compares and contrasts "conventional" versus "unconventional" wisdom.An example of unconventional wisdom can be identified with which of the following assumptions?

• A)Since per capita annual income in India is about $1,670,all Indians are low income.
• B)Consumers in Europe and Latin America are interested in World Cup soccer whereas Americans are not.
• C)There is a presence of a higher-income,middle-class segment in India.
• D)The potential customer base for McDonald's in India is greater than in any developed country.
• E)There is no running water and electricity in India.

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