Basic Criteria That Marketers Should Keep in Mind While Assessing

question 67

Multiple Choice

Basic criteria that marketers should keep in mind while assessing opportunities in global markets include all of the following except:

• A)current size of the market segment.
• B)anticipated growth potential of the market.
• C)compatibility with company's overall objectives.
• D)competition in the market.
• E)securing first-mover advantage.

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Definitions:

Cowardly

Showing a lack of courage or bravery; easily scared to face danger, pain, or adversity.

Panic

An intense, sudden feeling of fear or anxiety that can cause physical symptoms and irrational behavior.

Stress

A factor that can be physical, mental, or emotional, leading to stress in the body or mind and potentially contributing to the onset of illnesses.

Announce

To make a public or formal declaration about a fact, occurrence, or intention.