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Discuss the Basics of a Framework for Selecting Target Markets

question 97

Essay

Discuss the basics of a framework for selecting target markets highlighting the salient features of David Arnold's framework.


Definitions:

Socially Constructed

Something that is understood or created through social interactions and agreements rather than inherently existing in nature.

Population Pyramids

Are graphs that show the percentage of the population in various age and sex cohorts.

Biological Death

The irreversible cessation of all biological functions that sustain a living organism.

Social Death

The condition of being alive but treated as if one does not exist or lacks the capacity and rights of societal participation.

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