After Evaluating Identified Segments,decisions Have to Be Made Whether to Pursue

question 51

Essay

After evaluating identified segments,decisions have to be made whether to pursue a particular opportunity or not.Assuming the decision is made to proceed,an appropriate targeting strategy must be developed.Explain the basic categories of target marketing strategies and how they can be implemented.

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Definitions:

Tangible Assets

Physical assets that have value and exist in a physical form, such as machinery, buildings, and inventory.

Family Business

A commercial organization in which decision-making is influenced by multiple generations of a family who are often tied by blood or marriage.

Stringent Criteria

Strict or precise conditions that must be met or complied with.

Performance Reviews

Regular evaluations of an employee's work performance, usually conducted by their supervisor, to discuss achievements and areas for improvement.