What Is Psychographic Segmentation,and How Do Marketers Use It in Targeting

question 62

Essay

What is psychographic segmentation,and how do marketers use it in targeting different world markets?

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Definitions:

Wilcoxon Signed Rank

A non-parametric statistical test used to compare two paired samples, assessing whether their population mean ranks differ.

Paired Two-sample T-test

A statistical test used to compare two population means where you have two samples in which observations in one sample can be paired with observations in the other sample.

Wilcoxon Signed Rank

The Wilcoxon Signed Rank Test is a non-parametric statistical test used to compare two related samples, matched samples, or repeated measurements on a single sample to assess differences in their population mean ranks.

Normally Distributed

Describes a statistical distribution that is symmetric around the mean, showing that data near the mean are more frequent in occurrence.