In India,only 10% of Men Who Shave Use Gillette Razors

question 12

Multiple Choice

In India,only 10% of men who shave use Gillette razors.Worldwide,50% of male shavers use Gillette products.To achieve greater penetration in India,Gillette rolled out a no-frills brand that costs 15 rupee -about 34 cents.The Gillette Guard® has a lighter handle that is cheaper to produce.It also lacks the lubrication strip found in Gillette's more expensive razors,and replacement blades cost only 5 rupees (11 cents) .This use of data is described as:

• A)demand pattern analysis.
• B)income elastic analysis.
• C)factor analysis.
• D)market estimation by analogy.
• E)multidimensional scaling.

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Definitions:

Simpatico

A Spanish term denoting agreeableness, likability, or congeniality, emphasizing harmonious relationships and interpersonal connections.

Familialismo

Familialismo is a cultural value that emphasizes the importance of family ties, loyalty, and unity above individual needs, commonly found in Latin cultures.

Cultural Competence

The skill to grasp, respect, and communicate effectively with persons belonging to different cultures or belief systems than one's own.

Demographic Information

Data relating to the characteristics of a population or particular group within it, such as age, gender, income, and education.