Whirlpool Conducts Usability Studies That Provide Insight into the Ways

question 61

Multiple Choice

Whirlpool conducts usability studies that provide insight into the ways consumers interact with its products.In one study in an emerging market,engineers and designers stood behind a two-way mirror and watched as a volunteer put groceries away in a Kenmore Elite refrigerator.The Whirlpool team recorded a variety of data,such as the amount of time required for the volunteer to finish the task and the number of features used.The basis of this research study was based on the fact that:

• A)listening to customers is only possible in America.
• B)data collected in the United States should be applicable in other countries.
• C)consumers in different countries prefer different types of features.
• D)in China,it will be difficult to find enough space in homes to put a refrigerator.
• E)in India,refrigerators are seldom used by customers.

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Definitions:

Alternative Hypotheses

A statement in hypothesis testing that is directly opposed to the null hypothesis, suggesting there is statistical evidence of an effect.

Weight Loss Strategy

A plan or approach designed to achieve a reduction in body weight, typically involving diet, exercise, or other lifestyle changes.

P-Value

In hypothesis testing, the probability of observing the test results, or more extreme results, if the null hypothesis is true, used to determine statistical significance.

Null Hypothesis

A statistical hypothesis that suggests there is no significant difference between specified populations, any observed difference being due to sampling or experimental error.