What Is the Difference Between Emic and Etic Analysis? Explain

question 53

Essay

What is the difference between emic and etic analysis? Explain with examples as to how these analyses can be used in marketing research.

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Definitions:

Hunches

are intuitions or feelings that guide one's decisions or beliefs without concrete evidence.

Gut-Level Communication

Gut-Level Communication refers to honest, direct communication that comes from deep personal feelings or instinctual reactions.

Genuine Self-Disclosure

The process of openly and honestly sharing one's true thoughts, feelings, and experiences with others, facilitating deeper connections and understanding.

Repress

To block off memories that may cause pain, embarrassment, or guilt.