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The first step in formulating and conducting research is to:
Elaboration Likelihood Model
A theory in social psychology that explains how attitudes are formed and changed through two routes of persuasion: central and peripheral.
Persuasion
The act of convincing someone to believe or do something through reasoning or argument.
Individual's Motivation
The internal and external factors that stimulate desire and energy in people to be continually interested and committed to a job, role, or subject.
Ability
The capacity or skill to do something effectively, such as solving problems, performing tasks, or adapting to situations.
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