Many of the Fast Food Operations Are Entering Markets in Middle

question 69

Essay

Many of the fast food operations are entering markets in Middle Eastern countries.In the United States,breakfast items are very popular and are responsible for a majority of the profit from sales,primarily from drive-in customers.However,to their dismay,managers found that there was practically no demand for breakfast items.Firstly,due to hot weather conditions,people sleep late and wake up late.Secondly,they do not eat burgers,and sausage or bacon is prohibited.Also,drive-in business is not popular since people go to work at different periods of time.Explain the reasons why these facts were not discovered by marketing research.

---

Definitions:

Pineal Gland

A small endocrine gland in the vertebrate brain that produces and regulates some hormones, including melatonin, which affects sleep patterns.

Melatonin

A hormone produced by the pineal gland that regulates sleep-wake cycles and is often used to treat sleep disorders.

REM Sleep

Rapid Eye Movement (REM) sleep, a unique phase of sleep involving vivid dreams, and is thought to play a role in learning and memory.

N3 Sleep

The third stage of non-REM sleep, characterized by deep sleep and the slowest brain waves during sleep, essential for restorative sleep.