The Former Chairman of Nestlé Recently Told an Interviewer: "We

question 63

Multiple Choice

The former chairman of Nestlé recently told an interviewer: "We are food and beverages.We are not running bicycle shops.Even in food,we are not in all fields.There are certain areas we do not touch.Also,we have no soft drinks because I have said we either buy Coca-Cola or we leave it alone." What strategic marketing principle does the chairman's comment emphasize most specifically?

• A)customer value
• B)competitive advantage
• C)focus
• D)myopia
• E)policy of dealing only with Swiss businesses

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Definitions:

High Blood Pressure

A condition where the force of the blood against the walls of blood vessels is consistently too high, leading to health risks.

Sodium

A chemical element with symbol Na and atomic number 11, essential for human health, primarily found in the extracellular fluid.

Loop of Henle

A section of the nephron in the kidney essential for concentrating urine and conserving water, involving a counter-current exchange mechanism.

Ascending Limb

Part of the loop of Henle in the nephron that transports fluid from the renal medulla towards the renal cortex, involved in the concentration of urine.