Nike Recently Adopted the Slogan "Here I Am" for Its

question 27

Multiple Choice

Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women.The decision to drop the famous "Just do it" tag line was based on the research indicating that:

• A)the famous slogan did not have accurate translation in European languages.
• B)Europeans do not like tag lines that portray American thinking.
• C)college-age women in Europe are not as competitive about sports as men are.
• D)the old slogan conveys superiority of men over women.
• E)European women want to differentiate themselves from men.

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Definitions:

Noncustodial Parent

A parent who does not have legal custody of their child, meaning the child does not live with them the majority of the time.

Binuclear Families

Families created when two households share in raising children, such as two divorced parents who have remarried.

Blended Families

Families formed by the merging of parents with children from previous relationships, creating new kinship bonds.

Physical Custody

A legal term referring to the right of a parent or guardian to have a child live with them.