Examples of Effective Global Marketing by McDonald's Include Both Standardized

question 16

Multiple Choice

Examples of effective global marketing by McDonald's include both standardized and localized marketing mix elements.Which of the following does not represent a localized element?

• A)It serves McAloo Tikki potato burger in India.
• B)It uses the advertising slogan "I'm lovin' it."
• C)It operates themed dining cars on the Swiss national rail system.
• D)It has home delivery service in India.
• E)It has slang nicknames such as MakDo in the Philippines and McDo in France.

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Definitions:

Evolutionary Theory

A scientific explanation for the diversity of life, proposing that organisms change over generations through processes of natural selection and genetic variation.

Sexual Motivation

The psychological and physiological factors that guide and influence sexual behavior and desires.

Gender Disparity

Refers to the differences and inequalities in opportunities, status, and attitudes between genders.

Cultural Processes

The dynamic mechanisms through which cultures are maintained, transmitted, and transformed across time and space.