The Former Chairman of Nestlé Recently Told an Interviewer: "We

question 63

Multiple Choice

The former chairman of Nestlé recently told an interviewer: "We are food and beverages.We are not running bicycle shops.Even in food,we are not in all fields.There are certain areas we do not touch.Also,we have no soft drinks because I have said we either buy Coca-Cola or we leave it alone." What strategic marketing principle does the chairman's comment emphasize most specifically?

• A)customer value
• B)competitive advantage
• C)focus
• D)myopia
• E)policy of dealing only with Swiss businesses

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Definitions:

Categorical

Refers to a type of data that can be divided into groups or categories that are mutually exclusive.

Variable

An element, feature, or factor that is liable to vary or change, the values of which can differ in a dataset or experiment.

Key Characteristic

An attribute or feature that is deemed essential or significantly important.

Variables

Elements or quantities that can vary or change in a study or experiment.