Nike Recently Adopted the Slogan "Here I Am" for Its

question 27

Multiple Choice

Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women.The decision to drop the famous "Just do it" tag line was based on the research indicating that:

• A)the famous slogan did not have accurate translation in European languages.
• B)Europeans do not like tag lines that portray American thinking.
• C)college-age women in Europe are not as competitive about sports as men are.
• D)the old slogan conveys superiority of men over women.
• E)European women want to differentiate themselves from men.

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Definitions:

Chemicals

Chemicals are substances composed of matter, either compounds or elements, that have constant chemical composition and characteristic properties.

Conscientious

A personality trait characterized by thoroughness, carefulness, and the desire to do a task well, often associated with a strong sense of duty.

Extraverted

A personality trait marked by an orientation of one's interests and energies toward the outer world of people and social interactions rather than the inner world of subjective experience.

Organizational Citizenship Behaviour

A concept referring to voluntary behaviors employees perform to help others and benefit the organization, beyond their normal job duties.