The Cell Phone Division of Toshiba Prospered by Doing Business

question 5

Multiple Choice

The cell phone division of Toshiba prospered by doing business in the domestic market.When handset sales slowed,Atsutoshi Nishida,president of Toshiba noted,"We were thinking only about Japan.We really missed our chance." This statement is indicative of a(n) ________ orientation.

• A)polycentric
• B)ethnocentric
• C)geocentric
• D)technocentric
• E)regiocentric

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Definitions:

Production Facilities

Physical locations designed and equipped for the production of goods or services.

Raw Materials

The basic, unprocessed inputs used in manufacturing or production processes to create goods and products.

Normal Profits

The level of profit that is necessary for a business to remain competitive in the market, typically equal to the opportunity cost of the capital employed.

Plant Size

The capacity or physical dimensions of a facility where goods are manufactured or processed.