The Pressure for Globalization Is So Intense That Even Leading

question 50

True/False

The pressure for globalization is so intense that even leading pharmaceutical companies such as Pfizer,Merck,Novartis,and Squibb have little choice but to engage in global marketing.

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Definitions:

Warranty

A guarantee given to the purchaser by a manufacturer or dealer, promising to repair or replace the product within a certain period if necessary.

Claim Policies

Guidelines and procedures established by companies for handling customer claims regarding product or service issues.

Supplier Development

The process of working with suppliers to improve their performance and capabilities in order to meet the buying firm's supply chain requirements.

Organizational Buyers

Businesses or entities that purchase products or services for use in the production of other goods and services, for resale, or for operational purposes.