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Discuss the flexibility-based explanation of vertical integration. In discussing this explanation be sure to define flexibility, the role of uncertainty in this explanation, and identify when, under this explanation, firms should engage in vertical integration.
Attractiveness
The quality of being appealing or desirable, often considered in contexts such as product design, marketability, or physical appearance.
Valence
In psychology and motivational theory, the attractiveness or desirability of a reward or outcome.
Outcome Satisfies
The result of an action or process meets the expectations or requirements set forth.
Expectancy Theory
A psychological theory that suggests an individual's motivation is influenced by the expected outcome and the value placed on that outcome.
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