Studies of Concept Usage Have Shown All of the Following

question 57

Multiple Choice

Studies of concept usage have shown all of the following EXCEPT ______.

• A)people judge different members of a category to vary in "goodness"
• B)subjects are more likely to list typical instances than atypical instances when asked to list instances of a concept
• C)highly typical instances of a category lead to better semantic priming than atypical instances
• D)there is high agreement between subjects on judgments such as "Do BOOKENDS belong to the category FURNITURE?"

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Definitions:

Adoption

The act of accepting, taking up, or starting to use something new or different, such as technology or practices.

Hierarchy of Effects

A framework outlining the steps a consumer takes, beginning with awareness and progressing through knowledge, appreciation, preference, conviction, to ultimately making a purchase.

Awareness

The state or level of consciousness where individuals or groups realize the existence or importance of something.

Consumer's Ability

The capacity of a consumer to make informed, effective, and efficient choices about the use of resources.