Of the Following,which Would Most Likely Be Characterized as a Difficulty

question 77

Multiple Choice

Of the following,which would most likely be characterized as a difficulty to retrieve old memories?

• A)anterograde amnesia
• B)encoding amnesia
• C)modality amnesia
• D)retrograde amnesia

---

Definitions:

Advertisement Wear-out

The phenomenon where repeated exposure to the same advertisement over time leads to decreased effectiveness and consumer boredom.

Advertising Overload

Refers to a situation where consumers are exposed to too many advertisements, leading to overwhelm and potential disregard for the messages.

Sensory Overload

When the amount of information to be processed exceeds the individual’s capacity to sort out what is relevant from what is not.

Oversalience Effect

The tendency to overattribute significances to certain stimuli or information over others, which may not be justified.