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Multipoint competition requires loose coordination between the different businesses in which a firm operates.
Maslow's Hierarchy
A psychological theory proposed by Abraham Maslow that categorizes human needs into a five-level hierarchy, from basic physiological needs to self-actualization.
Positive Word
A favorable or affirmative expression or term, often used in contexts where approval or support is communicated.
Satisfied Customers
Individuals who have experienced a product or service that met or exceeded their expectations, which often leads to repeat business and positive word-of-mouth.
Negative Attitude
A general disposition of dissatisfaction or pessimism towards people, situations, or ideas.
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