If All of a Firm's Businesses Share the Same Core

question 20

Multiple Choice

If all of a firm's businesses share the same core competencies, then that firm has implemented a strategy of ________ diversification.

• A) single-business
• B) related-linked
• C) related-constrained
• D) dominant-business

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Definitions:

Marketing Planning Process

A series of steps businesses use to analyze marketing situations, set marketing objectives, develop marketing strategies, and outline the implementation and control of the marketing efforts.

Implementation Programs

Strategies deployed to put plans or projects into action within a business or organization.

Growth Strategy

Plans and actions designed to increase the size, revenue, and market presence of a business.

International Students

Individuals who move to a different country than their own for the purpose of pursuing education.