At the Beginning of 2001, Peach Computers Competed Exclusively in the Computer

question 51

Multiple Choice

At the beginning of 2001, Peach Computers competed exclusively in the computer industry and generated approximately 96% of its revenue from the sales of computers and computer-related software and approximately 4% of its revenues were generated from sales of other peripherals. Further, of these revenues, 60% was from sales in the U.S., 30% was from sales in Europe, 7% was from sales in Asia and 3% was from other areas. In October 2001, Peach entered the personal electronics industry by introducing a new MP3 player known as the PeachPit. In developing and selling the PeachPit, Peach Computers was able to use many of the same R&D facilities, suppliers, production facilities, and distribution and sales outlets as the computers and software Peach Computers traditionally sold. By 2003, the PeachPit MP3 Player, accessories for the unit, and sales of songs on Peach Computers' NectarTunes website accounted for 35% of Peach Computers' revenues.
-If no other firm in the computer industry were using a diversification strategy similar to Peach Computers', this diversification strategy could be said to be

• A) rare and costly to duplicate.
• B) rare and less costly to duplicate.
• C) common but costly to duplicate.
• D) common and less costly to duplicate.

---

Definitions:

Stepparents

Adults who become parents to their spouse's or partner's biological or adopted children in a blended family scenario.

Stepfamilies

Families formed through marriage or cohabitation where at least one partner has children from a previous relationship, blending parents and children into new family units.

Sexual Relations

Interactions between individuals involving sexual intimacy or activities.

Stepchildren

Children from a previous relationship of one's spouse, forming a new family dynamic in stepfamilies.