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______ allow(s) the researcher to observe behavior unobtrusively,but still retain some control over the setting in which observations are conducted or the conditions that participants will experience.
Opportunity Cost
Passing up on potential profits from a range of choices when one selection is made.
Decision-making Process
A series of steps taken by an individual or organization to determine the best action to achieve a particular goal.
Efficient Markets
Financial markets where prices fully reflect all available information.
Marginalism
The process of analyzing the additional or incremental costs or benefits arising from a choice or decision.
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