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Strategic Alliances Can Create Economic Value Through Helping Firms Improve

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Strategic alliances can create economic value through helping firms improve their current operations by


Definitions:

Affiliation Goal

A personal or social objective that involves connecting, belonging, or being accepted by others.

Target Customer

A target customer is an individual or group that a business aims to reach with its products, services, and marketing efforts, typically characterized by shared demographics, interests, or needs.

Negative Affect

A state of feeling or mood characterized by negative emotions such as sadness, anxiety, or anger.

Transaction Quickly

The swift completion of a business deal or financial exchange, minimizing time and maximizing efficiency.

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