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Research indicates that the most common reason that alliances fail to meet the expectations of partner firms is
Whiskey Tax
A tax imposed on distilled spirits, notably whiskey, historically significant for inciting the Whiskey Rebellion in the United States in the late 18th century.
Pinckney Treaty
A 1795 agreement between the United States and Spain that defined the borders of the United States with Spanish colonies and granted the U.S. the right to navigate the Mississippi River.
Second Great Awakening
A Protestant religious revival movement in the early 19th century United States, which spurred the growth of social reform movements, such as abolitionism and temperance.
Whiskey Rebellion
A tax protest in the United States in the 1790s, during the presidency of George Washington, triggered by a tax imposed on distilled spirits.
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