Since Both P&G and Gillette Are Consumer Products Firms, This

question 6

Multiple Choice

Since both P&G and Gillette are consumer products firms, this acquisition is best described as a

• A) vertical merger.
• B) horizontal merger.
• C) market extension merger.
• D) conglomerate merger.

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Definitions:

Behavioral Tendencies

Patterns of behavior exhibited consistently by an individual across different situations.

Person-Situation Debate

A discussion in psychology about whether behavior is influenced more by personality traits or situational factors.

Aggressive Types

Classification of behaviors or personalities that are characterized by hostility, assertiveness, and often the intent to harm others.

Personality

Personality encompasses the consistent, enduring patterns of thought, feeling, and behavior that characterize an individual.