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If P&G wanted to increase the probability that it would be able to earn superior economic performance from its acquisition of Gillette, P&G should
Reinforcement Theory
A theory that states that behavior is a function of its consequences and is determined exclusively by environmental factors such as external stimuli and other reinforcers.
Dispute
A disagreement or argument, typically one that is prolonged, public, and heated.
Distinctiveness
The quality of being clearly different or unique in comparison to other entities or objects.
Consistency
The quality of always behaving or performing in a similar way, maintaining the same standards over time.
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