Research on the Framing Effect Has Demonstrated That People Tend

question 5

True/False

Research on the framing effect has demonstrated that people tend to choose the risky strategy when considering gains and avoid taking risks when considering losses.

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Definitions:

Entrepreneurship

Entrepreneurship is the act of creating, managing, and running a new business or venture, taking on financial risks in the hope of making a profit.

Small Firms

Businesses characterized by a small number of employees, low revenue, or limited market share.

Driving Innovation

The act of pushing forward new ideas, technologies, or methods to create value.

Entrepreneurial Process

A sequence of steps that an individual or group takes to identify a new business opportunity, develop a plan, and then implement the plan to create a new venture.