People Who Look at Real Words Find It Difficult to Say

question 13

Multiple Choice

People who look at real words find it difficult to say the color of ink of each word, instead of reading the words themselves. This result is known as the

• A) Stroop effect.
• B) word-superiority effect.
• C) availability heuristic.
• D) representativeness heuristic.

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Definitions:

Subliminal Perception

The detection of information below the level of conscious awareness.

Conscious Awareness

The state of being cognizant of and capable of recognizing one's own existence, sensations, thoughts, surroundings, etc.

Sensory Adaptation

The process by which sensory receptors become less sensitive to constant stimuli over time.

Cocktail-Party Effect

The ability to focus one's auditory attention on a particular stimulus while filtering out a range of other stimuli.