The Basic Conclusion About Attention from the Research on Change

question 110

Multiple Choice

The basic conclusion about attention from the research on change blindness is that

• A) our attention seems to be automatically drawn to change.
• B) we are so prepared to detect sameness that we appear incapable of detecting change.
• C) we notice a few details (depending on what we paid attention to) but otherwise we retain the gist of a scene.
• D) attention cannot be studied scientifically in the way that memory can.

---

Definitions:

Contracts

Legal agreements between two or more parties that are enforceable by law, outlining responsibilities, duties, and sharing of benefits.

IRR

Internal Rate of Return; the discount rate that makes the net present value of all cash flows from a particular project zero.

Cash Flow

The net amount of cash and cash-equivalents being transferred into and out of a business.

Project

A temporary endeavor undertaken to create a unique product, service, or result with specific objectives and defined beginning and end.