Why Is It Especially Difficult to Develop Good Measures of Personality

question 205

Multiple Choice

Why is it especially difficult to develop good measures of personality?

• A) Personality is caused by unconscious processes, which cannot be observed.
• B) Personality is extremely stable, and it is very difficult to measure something that doesn't change.
• C) We are trying to measure how someone acts in general, but their behavior may change from moment to moment.
• D) Most languages, including English, simply do not have enough words or concepts to allow us to describe personality.

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Definitions:

B₂C Buying

Business-to-consumer buying; refers to the transactions and processes whereby individuals purchase products or services from businesses for personal use.

Buying Situations

Different scenarios or sets of circumstances under which purchases are made, each requiring different marketing strategies and approaches.

Types

Categorizations or classifications of items or concepts based on shared characteristics or attributes.

Technical Specifications

Detailed information provided by a manufacturer or developer regarding the technical aspects and functionalities of a product or system.