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According to the door-in-the-face technique, an effective way to get you to agree to a big request (take a group of juvenile delinquents to the zoo on Saturday) is to first ask you to do an even larger request (serve as a counselor to the delinquents for two hours, every week for the next two years).
Marginal Utility
The additional satisfaction or utility that a consumer derives from consuming one more unit of a good or service.
Income
Money that an individual or business receives in exchange for providing a good or service or through investing capital.
Utils Per Dollar
An economic concept used to measure the amount of utility or satisfaction a consumer receives per dollar spent.
Fair Insurance Policy
An insurance contract that is equitable, offering reasonable terms and conditions to all parties involved.
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