The Peripheral Route to Persuasion, Which Relies on Such Factors

question 147

Multiple Choice

The peripheral route to persuasion, which relies on such factors as a good-looking speaker who raises many points (even though they have little factual or logical basis) tends to be effective when

• A) the listener is in a bad mood.
• B) the issue is highly controversial.
• C) the listener has little interest in the issue.
• D) the listener already knows much about the issue.

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Definitions:

Dividend Yield

Dividend Yield is a financial ratio that shows how much a company pays out in dividends each year relative to its stock price, indicating the return on investment from dividends alone.

Cash Dividends Per Share

The amount of cash distributed to shareholders per share out of a company's earnings.

Market Price

The market value at which you can currently buy or sell an asset or service.

Book Value Per Share

Book Value Per Share is a financial measure that calculates the equity available to shareholders divided by the number of outstanding shares, indicating the value per share if the company were liquidated.