You Find Yourself in a Small Sailboat on a Big

question 136

Multiple Choice

You find yourself in a small sailboat on a big lake as a storm approaches. According to the James-Lange theory, what is the correct order of events?

• A) First you feel frightened, and then your autonomic nervous system is aroused.
• B) Your autonomic nervous system becomes aroused at the same time that you feel frightened.
• C) First your autonomic nervous system is aroused, and then you feel frightened.
• D) First you become frightened, and then the activity in your autonomic nervous system is suppressed.

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Definitions:

Product Line

A group of related products marketed by the same company that function in a similar manner, are sold to the same customer groups, and marketed through the same types of outlets.

Marketing Concept

A business philosophy suggesting that to achieve organizational goals, a company must anticipate and satisfy customers' needs and wants better than its competitors.

Creating

The act or process of bringing something into existence or giving rise to something original.

Exchanging Offerings

The process of trading value between buyers and sellers, typically involving goods, services, or information.