Examlex
Match each term with a statement below.
-A program component's name
Marketing Research Approach
A systematic method that involves collecting and analyzing data to understand market trends, customer preferences, and product potential.
Data Mining
The process of analyzing large sets of data to discover patterns, trends, and relationships that can inform decision-making and strategic planning.
Marketing Driver
A factor or a set of factors that influences the demand for a product or service.
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