Examlex
Match each term with a statement below.
-A horizontal position
Existing Products
Items or goods that have been created and are currently available in the market.
Current Market Share
The portion or percentage of total sales in a market captured by a company or product at a specific point in time, indicating competitiveness.
Failures of Process
Incidents or occasions where a procedure or system does not perform its intended function or fails to produce the desired outcome.
Strategic Planning Pitfall
Common traps or mistakes made during the strategic planning process that can hinder an organization's success.
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