Heuristics Are

question 50

Multiple Choice

Heuristics are

• A) potential errors in our thinking that result from the same general tendency to conserve our limited processing capacity.
• B) the tendencies to assume that our fate is under our control to a greater extent than is actually the case.
• C) simple rules for making complex decisions or drawing inferences in a rapid and seemingly effortless manner.
• D) images that we store in our minds to help us recall facts that we may need in the future.
• E) all of the above.

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Definitions:

Controversial

Something that gives rise to public disagreement or debate.

Psychographics

Psychological characteristics of an audience, including personality, attitudes, and lifestyle.

Demographics

Quantifiable characteristics of a population, including age, gender, occupation, income, and education.

Affiliation

A connection or association with a group, organization, or institution, often indicating a formal relationship.