An Entrepreneurs Business Is Not Doing Well and the Future

question 11

Multiple Choice

An entrepreneurs business is not doing well and the future does not look promising. However,since the entrepreneur has so much of his life and money invested in the business,he believes that if he invests more time and money,he can turn it around. His actions demonstrate the idea of

• A) staged networks.
• B) escalation of commitment.
• C) creativity.
• D) concepts.
• E) optimistic bias.

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Definitions:

Lead Generation

The result of a direct marketing offer designed to generate interest in a product or service and a request for additional information.

Personal Selling

A direct marketing approach where sales professionals interact face-to-face with potential customers to present products or services.

Secretary-Treasurer

An official who performs both the duties of a secretary and a treasurer, typically within an organization.

Shareholders' Resolution

A formal decision or motion adopted by the shareholders of a corporation during a meeting, often relating to governance, policy, or financial decisions.