The Basic Goal of Focus Groups Is to Identify the Key

question 17

Multiple Choice

The basic goal of focus groups is to identify the key dimensions along which focus group members perceive and evaluate various products and the best way to reach this objective is through a procedure called

• A) mental mapping.
• B) repertory grid.
• C) consumer preferencing.
• D) perceptual identification.
• E) None of the above.

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Definitions:

Per Second

A rate of change or action expressed as a unit measured within one second.

Alert

The state of being watchful and fully aware, often in preparation for or response to potential dangers or important news.

Waking State

A state of consciousness where an individual is fully awake and aware of their environment, as opposed to being asleep or in a dream state.

Brain Waves

Patterns of neuronal activity in the brain, detectable with EEG, associated with different states of consciousness and mental activities.