The Best Way to Gather Information About Whether or Not

question 21

True/False

The best way to gather information about whether or not potential customers will buy a new product is to ask them.

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Definitions:

Sales Impact

The effect of marketing and sales activities on the volume or value of product sales.

Margin of Safety

The difference between actual sales and break-even sales, indicating the extent to which sales can drop before losses occur.

Variable Costs

Costs that vary directly with the level of production or volume of output.

Fixed Costs

Expenses that do not change in proportion to the level of production or sales activity within a certain range.