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A step that will help ensure that a verbal presentation will match the high quality of a business plan is
Operating Guidelines
Set rules or protocols designed to guide the operation of systems, processes, or activities.
Proposal
A formal suggestion or plan put forward for consideration or discussion by others.
Decision Making
The cognitive process of selecting a course of action from among multiple alternatives.
Advertising Client
A company or individual who hires advertising agencies to create and manage marketing and advertising campaigns.
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