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CASE STUDY
Martha visits the dental office for a new-patient screening examination.In charting the patient's medical history,the dental hygienist notes that the patient is 5-feet 4-inches tall and weighs 155 pounds.
-Mr.Matthews is a 71-year-old African American man who visits the dental office for his 6-month prophylaxis appointment.Which of the following dietary concerns common to African Americans could contribute to his dental health risk?
Impression
In marketing, it refers to the count of times an advertisement or any form of digital content is displayed to users.
Awareness
The degree of consumer recognition of a product, brand, or issue, often as a result of marketing efforts.
IMC Goals
Integrated Marketing Communications (IMC) Goals refer to the objectives set within a strategy aiming to ensure consistency in the message conveyed across all marketing channels and tactics.
Advertising Budget
The amount of money allocated by a business to spend on advertising efforts over a specific period.
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