The Coca-Cola Name,the Way It Appears and the Way It

question 27

Multiple Choice

The Coca-Cola name,the way it appears and the way it is spelled,legally belongs to the Coca-Cola Company and is associated with its products. It is called a

• A) copyright.
• B) trade secret.
• C) trademark.
• D) plant patent.
• E) complementary asset.

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Definitions:

Green Design

An approach to designing products and services in a way that reduces their environmental impact, often through the use of sustainable materials and energy-efficient production processes.

Sustainable Design

The philosophy of building products and services in a way that eliminates negative environmental impacts.

Planned Obsolescence

A policy of producing consumer goods that rapidly become obsolete and require replacing, achieved by frequent design changes.

Test Marketing

A strategy used by companies to test new products in specific markets before launching them nationwide or globally.